Sleep in a Piece of Graphic Design

Where can advertising go when its not advertising? Well, how about a...hotel?
For the launch of the rather boring looking Volkswagen Fox 21 (see below)

...international artists from the fields of graphic design, urban art and illustration each took on one or more of the rooms at Hotel Fox in Copenhagen. Here is the result.

Dryads by Rinzen

King's Forest by Birgit Amadori

The Royal Wedding by Container

Two Swans (Fertility Shrine) by Friendswithyou

King's Court by Birgit Amadori

Harmony's Helm by Friendswithyou

Tinkp Eepe by Freaklub

Japanese Garden by Tokidoki

Sleep Seasons by Rinzen

Spring Grove by Anke Vera Zink

Heavenly Palace by Friendswithyou

Promoting the actual car...looks good, but I feel the cool was lent. This isn't a particularly breakthrough design and I wonder how tenuous the actual link between the car and the hotel really was. Were the creatives given a brief that told them the car designers really thought outside the box? Was it meant to be a modern urban environment car? 

For more information on the stories behind these rooms or the artists involved visit the hotel site at : http://www.hotelfox.dk/

And if anyone has stayed there let me know!