Love the track on this sweet little advert from Ikea featuring children holding a dinner party with giant toys. It's so nice that it hardly feels like an ad at all. It's more like a cute music video with Ikea as a backdrop - a sign of real confidence.
Notice how all the toys try to be useful, apart from the big doll. She's a selfish bitch.
IKEA - Playin' With My Friends from Blink on Vimeo.
Directed by Dougal Wilson for Mother London.
The catchy track is 'Playin' with Friends' by British group 'Masters in France'.
Notice how all the toys try to be useful, apart from the big doll. She's a selfish bitch.
IKEA - Playin' With My Friends from Blink on Vimeo.
Directed by Dougal Wilson for Mother London.
The catchy track is 'Playin' with Friends' by British group 'Masters in France'.
I agree, this is a clever way to advertise. Such a pleasure to watch and listen to. Cute kids and cute idea.
ReplyDeleteReally like it - were you involved?
ReplyDeleteVery playful and well made - good job of faking the one-take.
Sci-Fi Gene - sadly I wasn't involved. I wish I had it in my portfolio!
ReplyDeleteYes it is a good fake-one take isn't it. Good point.
such a cute video!! love it! thanks for sharing!
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No probs Diana - I think I already follow you xx
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