Thursday, 19 February 2015

3D gaming, holographs, facial mapping and projection fun

Last week my friends in the digital department brought in an Oculus Rift for us to play with. If you haven't had the pleasure of trying one then believe me it is an amazing experience. Once you put on the headset it's like you actually have stepped into a new world - a bit like the film Avatar. You can go on roller coasters and swings and your body reacts by turning your stomach upside down just as it would if you were really there. You can even peer right around yourself and look down at your own virtual reality body. In one game, after being thrown for a swing I realised that my head had been decapitated and I was staring at my own body on the floor in front of me. Freaky.

But there are many other ways in which technology is helping to immerse us in new realities and world. Another company are developing systems which project the game outwards from your TV into your room, mapping your furniture to allow elements to interact with them - snowflakes that seem to settle on your floor and bounce off your bookcases - in order to immerse you into the game.

Here's the system in action.

There seems to be a lot of interesting uses of 3D projections and mapping at the moment.
Here are two beautiful artistic pieces that really show off the possibilities of using facial mapping.

In a world where advertising is often seen as an intrusion and most things have been done already such new technology provides a real way of standing out and doing something new that really impresses the public. Fashion and luxury brands have been amongst the first to experiment with 3D mapping

Here's a 3D fashion show performed in Hamburg in 2011.

Jaguar used 3d mapping to make a static car look as if it's driving through Vegas and other cities, and then appear to become transparent to show off the power of the engine.

Ralph Lauren used 3d mapping to show off their new collection on the front of their Bond Street Store in London.

Porsche Macan used 3d mapping for the reveal of their new models

And of course there's the really famous example - the hugely successful HBO storytelling projection.

I think there might be opportunities for everyday brands to use this technology too. Perhaps Cadbury's could allow us to feel as if we were in a world full of joy, or Comfort could allow us to see everything around us made into soft knitted versions of themselves. You could revisit Sony Bravia's bouncy balls making them appear to fill the street or map clothes from top shop onto passers by. The possibilities are exciting.

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