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Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Thursday, 19 July 2012

Peace One Day

On September 21st every year the United Nations have resolved that there will be an international Day of Peace. The day is the brain child of  Jeremy Gilley, who is supported by Jude Law as well as other celebrity figures such as Angelina Jolie and Annie Lennox. Here is a film documenting the struggles that Gilley has faced in creating and promoting the day. Its an impressive film as well as an emotional one. It's an hour long but its well worth watching. It is particularly inspiring that one man could do so much in a world where people often think that individual voices are powerless.



So far Peace One Day has achieved a day of ceasefire with the Taliban in Afghanistan when children have been immunised, food drops, reunited child soldiers with their families and got people all over the globe to raise money for the peace effort.


Thursday, 16 June 2011

Blame Canada for having such beautiful olympic branding.

Have you seen the rebranding work for the Canadaian Olympic team? It's very pretty. In complete contrast to the UK's effort which kicked up a storm of discussion and derision in the media. And also in contrast to the boring effort of the USA who, unsurprisingly, have been pretty conservative.In fact their team branding looks like it hasn't been changed since the 1950's.

Here's the Uk's attempt...90% of people in the UK hate it.


Here's the USA's version...I would imagine that 90% of people don't have any opinion on it


Here's Canada's...pretty don't ya think?


Here's a video which explains how the design was thought about.

The Canadian Olympic Team Brand from Canadian Olympic Team on Vimeo.



Being a design that doesn't contain itself is strange...I wonder how this is going to translate into olympic athletes' outfits. Maybe they will use just the mapel leaf with the design internalised.