Peace One Day

On September 21st every year the United Nations have resolved that there will be an international Day of Peace. The day is the brain child of  Jeremy Gilley, who is supported by Jude Law as well as other celebrity figures such as Angelina Jolie and Annie Lennox. Here is a film documenting the struggles that Gilley has faced in creating and promoting the day. Its an impressive film as well as an emotional one. It's an hour long but its well worth watching. It is particularly inspiring that one man could do so much in a world where people often think that individual voices are powerless.



So far Peace One Day has achieved a day of ceasefire with the Taliban in Afghanistan when children have been immunised, food drops, reunited child soldiers with their families and got people all over the globe to raise money for the peace effort.

Books not Bullets

Untold Stories is a short animation which is part of a new campaign, Books Not Bullets. The campaign seeks to highlight the plight of child soldiers. Books Not Bullets is the brainchild of a group of Kirklees teenagers after they heard firsthand tales of genocide survivors. Its a sweet film with a very naive drawing style influenced by the work of the pupils. Take a look and tell me you're not moved.

Robin of Shoreditch saving Haiti the creative way

Robin has come up with a new way of Creatives getting a piece of the charity action. I mean why leave it up to the pop stars right? We can do what we do best in return for funds for charity. We too can be heroes!

Here's the video which explains the basic idea.

The 100 Brands Project from Robin of Shoreditch on Vimeo.

You can also watch some of the ideas that Robin has produced. ANd I must say - some are good - some not so good. A lot of them seem to be about making a brand more earth-friendly rather than really generating sales. They fall into the trap of making brands do fluffy things that creatives want to do rather than actually making money. My question is, if you are producing 100 ideas how well do you know those brands? Because the advertising agencies that work for them REALLY know them and will probably already have covered your idea. So then the brand ends up giving money out of pure charity rather than paying for a service. Robin, I worked on BlackBerry and your idea isn't new. And Blackberry rejected it years ago. Saying that I do like the idea for Morgan Stanley - I wonder if their ad agency like it?

And overall, Robin well done, You did have an original idea - the concept as a whole is great. The thinking on particular brands? A little first thought-ish/ student book-ish.