Tuesday, 5 April 2011

Wooden Phone commercial - most longwinded ever

The video is for the Touch Wood SH-08C, a phone with an encasement made from discarded wood. It will be released by NTT Docomo in Japan later this year. The commercial was filmed in Kama City in Kyushu, Japan.

Morihiro Harano, creative director at Japanese ad agency Drill, said of the ad (via the New York Times) “We did not add any artificial music at all”. Hmmm...surely it's impossible that that ball wouldn't have even fallen off once? I guess there was a lot of editing involved.

In any case it takes ages to get to the product at the end. Beautiful piece of film but could have been half the length to get the point made. Smacks a little of art directors wanking...

1 comment: said...

Brilliant !

I don't think they had to fake it. I saw such a performance in Chicago with a fireball. It was amazing.