Tuesday, 28 October 2014

It's so un-chic to pronounce fashion names wrong darling.

This week Cheryl Fernandez Versini, of Girls Aloud fame, got very upset when one of the producers on The X Factor UK called her Cheryl Cole, her name from her previous marriage to cheating football whore Ashley Cole. When the hapless man protested that her new name was hard to pronounce she moaned, "It's not hard to pronounce my name phonetically". True Cheryl. It's actually quite an easy one if you take a moment to read it properly.

However what can I say? I have been known to pronounce "chic" as "chick", much to the horror of my friends. My father calls "pitta" bread "peter bread" and one of my colleagues called "Notorious B.I.G" the "Notorious Big" over lunch today.

The world of fashion is particularly littered with difficult to pronounce names. Why there's even debate over how to pronounce every day brands like Nike. That's why i-D's fashion pronunciation guide is actually not just a cute video but something we could all learn from.

Watch it now, never make another fashion mis-pronunciation faux pas again.

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