Monday, 15 August 2016

Olympic Advertising Gold

Great Britain are in second place on the Olympic leaderboard at this moment. Can we just stop for a second and think about that? We are ahead of CHINA and only the USA stands ahead of us. We are in Silver medal position and compared to the size of these other top of the leaderboard countries we are a teeny tiny island.


Anyway to celebrate I thought I'd pull together a medal  leaderboard for some of the Olympics advertising I've seen. So, on the podium we have....

Gold in the sport of "Hero" portrait goes to this Michael Phelps spot by Droga 5. This spot was is one of the most shared spots on social media ever so it wins a Silver there.

And here's the social media Gold winner, very well deserved - Channel 4 for the Paralympics. This has to be the biggest celebration of human ability in an ad ever. I love it. Gold for being generally uplifting then.

Gold for riffing off of the Brazil theme and Gold for CGI goes to the BBC for their Rio trailer.

Gold for biggest tear jerker (can't see my keyboard right now) goes to P&G - with the message Thank you Mum - It takes someone strong to make someone strong. How true is that and what a lovely sentiment, can't see my keyboard again through the tears.

This Samsung spot deserves a medal for most interesting angle - picking to tell the story of an athlete from South Sudan who are entering the Games for the first time ever.

This Nike ad wins a Gold for most annoying Voice Over. But I like the premise so let's give it an honourable mention for that ey?

And this spot for Gillette wins the Gold for most tenuous connection to their product. Congrats Gillette.

So there we go. My leaderboard. Enjoy the Olympics everyone :)

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