A pretty nifty new way of representing touchscreen in an advert. Check out this lovely bit of choreography and animation.
Guy is nice to watch too methinks.
Arthur Kannas, one of the founders of Heaven Conseil, who is a specialist in communication and online marketing said: “I watched Black Swan by Darren Aronofsky and I knew right away that this viral video had to feature music. Then the universe of dubstep and urban style popped into my mind. I just had to find an original way to reflect the values promoted by Samsung (…) When I discovered Jay Funk, I knew he was the artist I needed. His dance expressed a language that reminded me of phone handling. The Samsung phone becomes the extension of hands".
Love it when there is a nice poncy arty explanation for the ad too.