Tuesday, 23 October 2012

Ikea is playing with their friends

Love the track on this sweet little advert from Ikea featuring children holding a dinner party with giant toys. It's so nice that it hardly feels like an ad at all. It's more like a cute music video with Ikea as a backdrop - a sign of real confidence.

Notice how all the toys try to be useful, apart from the big doll. She's a selfish bitch.

IKEA - Playin' With My Friends from Blink on Vimeo.

Directed by Dougal Wilson for Mother London.
The catchy track is 'Playin' with Friends' by British group 'Masters in France'.


Helena Fortissima said...

I agree, this is a clever way to advertise. Such a pleasure to watch and listen to. Cute kids and cute idea.

Sci-Fi Gene said...

Really like it - were you involved?

Very playful and well made - good job of faking the one-take.

Welshaims said...

Sci-Fi Gene - sadly I wasn't involved. I wish I had it in my portfolio!
Yes it is a good fake-one take isn't it. Good point.

Diana Marks said...

such a cute video!! love it! thanks for sharing!

Please, follow my blog on Bloglovin and Facebook, if you like it. I can do the same for you, just let me know in my comments ;)

Have a fabulous day!

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Welshaims said...

No probs Diana - I think I already follow you xx