Wednesday, 1 May 2013

Adverts like soap operas.

There is a dream that copywriters and art directors and even clients share. And that dream is to create an advert that will not only sell the product in question, but be enjoyable to watch too. An advert that people are interested in seeing again, or look forward to the next. 

One technique is the soap opera. 
Daz tried it in their very low brow Eastenders type way - "who's been starching Sandy's draws? OH its the Milkman with his box of Daz". Kenco tried it with their boring love story. And BT tried it in their modern fuzzy family - taking on the step children way. But no one has done it like Prada darling. 

Prada's new advert for their scent Prada Candy is directed by Wes Anderson and Roman Coppola. So of course it's good. Plus it's French - très chic. It tells the story of Candy who is courted by two men whom she can't choose between - after all they are very similar looking. The men are so smitten (she looks and smells divine) that neither will give up.  Get your popcorn ready.

Part 1.

So how will this relationship progress?  Find out in part 2!

Who will she choose? The guy who took her out or the one with great cake choosing skills? Find out in Part 3. 

Clever girl - who needs to choose anyway?

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