Tuesday, 6 August 2013

There are bad things out there but they don't stop us.

This advert by insurance provider Allstate is rather cute. It has a simple message and a really beautiful voice over by a child. There are bad things in life, but rather than avoid them, people every day go about living their lives and enjoying them rather than being fearful. Accidents do happen. Be prepared but don't stop what you are doing. This ad is like a little bit of therapy isn't it?

Using a child VO I think is clever. We automatically listen to what kids have to say. We are ready to be charmed.

Nice work Leo Burnett Chicago.

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