Wednesday, 31 July 2013

I do believe he's making off with my Grey Poupon!!

When I tried to write the title of this post spellcheck turned the word "Poupon" into pompom three times. And that my friends would have been a whole 'nother story.

This advert by Crispin Porter and Bogusky is for Grey Poupon mustard which is so tres posh that it is made with white wine. The advert imagines what happened after the cameras stopped rolling on their old 1981 posh guy in a car advert. It really also shows how the times, tastes and the expectations of the buying public have changed. Once audiences could be impressed into buying a mustard just by seeing a toff eating it in a car. Now the toffs are comedy characters and a James Bond-esque car chase is required. Oh we are so demanding these days.

As a little bonus there is also another insider mustard fan joke - one of the guys from the original ad appears in a cameo role jumping out of the way on the golf course.

The ad has been nominated for Most Outstanding Commercial at the Emmy Awards.

Part 1 - the 1981 original.

Part 2 - The lost footage!

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