Wednesday, 16 September 2009

Marmite, I love it!

Of all the ad campaigns out there I have two favourites. Honda's "hate something, change something" and Marmite's "You either love it or you hate it". I think both campaigns are brave, truthful and deeply creative. Honda's admit that they weren't happy with their engines, that there are still problems with cars to be solved. Marmite admits that they will always be hated by some people. But they embrace it. So brave. I am always trying to get brands to do a Marmite. Come on, admit your faults! It makes people trust you. It makes them admire your honesty and when you do tell them that something is great, people will actually believe you. I have enjoyed all the Marmite ads since the campaign started. But Paddington bear was my favourite:

Now the campaign has continued on to promoting marmite to mums and kids with children's story telling. Horrid Henry and Perfect Peter sabotage grown up adverts. The tag line is ‘The growing up spread you never grow out of’. Here is their website:

No comments: