Thursday, 1 October 2009

It's a fool's game

This little video has done the rounds in my office. It brings to mind a particular client who used to ask her friends, family and dog what they thought of the designs for the packaging we created for her. Admittedly the dog may have had good taste because eventually the packaging won an award. But that is no excuse. Clients! Listen to the experts. Don't attempt to write your own copy, or do your own design. And don't let someone you know have a say just because they chose nice curtains for your living room. There's a reason you do your job, and there's a reason we do ours.

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