Every now and then brands like to put out a "vision of the future" advert. These adverts don't advertise anything that the brand has actually made, but merely make imaginative speculations about what could happen and then try to claim that's what their companies are all about. So recently Microsoft made one. "Look", they said, "we aren't trying to match Apple. No, No, No. We are trying to shape a completely new word." Silly sausages. Here's a very good spoof of their ad.
(Oh and Thomas thanks for the link...thieving again)