On Saturday I am going to a 1920's party in The Last Days of Decadence (Shoreditch London). While looking for inspiration for my outfit I stumbled across this website:
It is a Fashion Promotions agency in Second Life. Here's how they describe themselves:
"The agency was set up to develop, train and promote the careers of new and established models and fashion designers in Second Life. We are not a modeling agency. We are a fashion promotions agency, which means we use fashion as a promotional tool for our non-fashion industry related clients and promote fashion for our fashion industry related clients. The agency does however, have a collection of trusted and trained models that we use in our shows, as we require a high level of expertise and prefer to use models that have either been trained or have worked with us in the past. We don’t operate the standard model agency model though, which also means that our models work more frequently, don’t loose money through agency fees and have the luxury of having a regular work schedule."
What I find fascinating is the fact that they offer model training to avatars and do castings. Here's what they say about the casting process:
"Modeling as a career is as competitive in Second Life as it is in real life and perhap even more so. A fantastic nip and tuck comes a the click of a button, so the supply is huge, which is great news for casting directors and the agencies like ours, but not for the models. A modeling job can attract anything in the excess of 200 applicants. The greatest challenge in getting ahead is posessing the unique set of qualities that gets you selected and booked over and over again. Selection is just the beginning. There are all the practises later that a lot of casting agents use as a test of endurance and commitment. How do you stay above the competition? Once the practises are over, there is the show – how do you become the first face of the show – the headliner? No one remembers the average looking model at the back – be the first face, get noticed and be talked about."
I find the idea that you have to work at a career in second life as hard as you do in real life fascinating. Do the people who go for jobs in Second Life have real world jobs too? The idea of casting for models in a world where you can change your appearance with a few clicks and where everyone is beautiful seems pretty ludicrous. I also wonder whether designers who make it in Second Life will soon have saught after run-way collections in the real world, or if they'd even want to. I certainly wouldn't say no to this little number: