This is the most impressive building projection I have ever seen. I couldn't explain to you what it means so I have copied what 555Kubic has said on Vimeo. Art direction by Daniel Rossa:
The conception of this project consistently derives from its underlying architecture - the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers "Galerie der Gegenwart". Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves - describing the constitution and spacious perception of this location by means of the building itself.