Monday, 20 July 2009

Toyota IQ's font - a font made by a car

Toyota's advertising agency in Belgium "Happiness Brussels" have thought of a really nice way to make their new car speak to consumers - a font created by the movements of the IQ car tracked by an overhead camera and programmed into a computer. 
The result is a nice viral video and a font to use in press. Very clever indeed. They could take this idea on creating pictures, works of art, topical messages etc. Online you could draw by using the controls on the car. It's an idea with real legs (wheels). 

iQ font - When driving becomes writing / Full making of from wireless on Vimeo.

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